“With this comprehensive, deeply researched book, Joe Weinman closes
the case on cloud computing. And who could imagine a book on IT
infrastructure and strategy could be a great read too? This book is
going to help companies optimize their IT investment but, more
important, position them to exploit the technology revolution of our
time for competitive advantage and success.”
-- Don Tapscott, consultant, best-selling author, and an adjunct
professorat the University of Toronto’s Rotman School of Management
The cloud, shorthand for “cloud computing”, is transforming all aspects
of personal life, business, and society. With that transformation comes
deep interest in economic justification, as well as a bit of fear,
uncertainty, and doubt. CLOUDONOMICS: The
Business Value of Cloud Computing (John Wiley & Sons;
September 2012; $60.00) looks well beyond the ephemeral specifics of
particular service provider offerings or technologies, and instead uses
understandable examples to explain how the cloud can be wielded
strategically to create profitable revenue while delivering clear
benefits to customers. Written by cloud computing thought leader Joe
Weinman, the book demystifies business models and economic benefits of
the cloud, offering insights to business executives in virtually any
industry--CIOs, developers, architects, IT managers, academics,
students, investors, and policy-makers.
Exploring the details of cloud economics involves a rigorous,
multidisciplinary analytical approach leveraging economics, behavioral
economics, statistics, calculus, computational complexity theory,
simulation, and system dynamics. Fortunately, Weinman uses other
pay-per-use, on-demand service businesses, such as hotels, rental car
services, taxi cabs, and coffee shops to clearly explain the laws of
Cloudonomics to determine strategy and guide readers through
implementation. CLOUDONOMICS
examines:
-
How IT and cloud computing can help achieve strategic competitive
advantage;
-
When and when not to use the cloud;
-
Where the conventional wisdom regarding the cloud errs, and why;
-
The properties and architectural implications of pay-per-use pricing
and on-demand resources, and the conditions under which such charging
and provisioning drive value;
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The increasing importance of proximity, and the economics of
dispersion in enhancing the user experience and thus revenue;
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The trade-offs between consolidation and dispersion;
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Behavioral economic concerns for and against cloud adoption with an
overview of the psychology, neuroscience, and economics involved;
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Analysis of cloud patterns such as communications and markets,
considering not just cost but topics such as the expected marginal
value of an additional participant in a market.
Cloud start-ups are forming on a daily basis, and billions of dollars in
wealth are being created as companies craft innovative strategies to
exploit this opportunity. Conversely, long-standing corporate icons that
have failed to do so are becoming history instead of making it. In
short, the cloud is disrupting every dimension of business, whether it
is the research, engineering, or design of new products and services;
their manufacturing, operations, and delivery; or any point along the
customer interface. CLOUDONOMICS
explores the implications of the cloud and how it applies to the
evolution of modern business, as well as reveals how the next decade is
likely to bring untold innovation.
ABOUT THE AUTHOR:
Joe Weinman (Basking Ridge, NJ) is Senior Vice President, Cloud
Services and Strategy at Telx. He has held executive leadership
positions at AT&T, Hewlett-Packard, and Bell Laboratories, in areas such
as corporate strategy, business development, product management,
operations, and R&D. Named a "Top 10 Cloud Computing Leader" by
TechTarget, Weinman is a frequent international keynote speaker, blogger
and the founder of Cloudonomics--a rigorous, multidisciplinary approach
to valuing the cloud. He has been awarded 15 U.S. and international
patents in diverse fields and has been showcased in numerous print and
online publications and global video broadcasts. He has a Bachelors and
Masters in Computer Science from Cornell University and UW-Madison
respectively, and has completed Executive Education at the International
Institute for Management Development in Lausanne.
CLOUDONOMICS
The Business Value of Cloud Computing
Published by John Wiley & Sons, Inc.
Publication date: September 10, 2012
$60.00; Hardcover; 416 pages; ISBN: 978-1-118-22996-5
